Claim Your Lane
and become an unignorable choice for your clients through more distinctive brand messaging.
For solopreneurs who are the face of their service-based brand, ready to step out of the shadows, share their genius, position their brand for greatness and create an untouchable advantage in their industry.
Are you feeling invisible in a world that demands visibility?
It could be you're struggling to stand out, because you’re too busy trying to fit in.
You’ve built a career or business through hard work, skill, and experience. You have an impressive track record, great networks, and a wealth of knowledge—but somehow, you feel like the best-kept secret in your industry.
You might be like many of my clients: You struggle to ‘put yourself out there’; you feel like you have nothing to say or that you’re not ‘Instagrammable’. Maybe you’ve grown and evolved in your business and it’s time to pivot (but it feels awkward to re-emerge).
I’ve heard it a hundred times:
“I’m not someone who’s good at self-promotion.”
“Social media just isn’t my thing.”
“I don’t even know where to start with talking about myself.”
“I want to be recognised, but I’m nervous about how I’ll be perceived.”
“I’m not even sure what makes me different.”
Deep down, you know your story matters, you know you have something to offer that no one else does, but sharing it feels overwhelming. You want to be known for your expertise, but how can you create impact when you’re unsure how to begin?
Too many talented women stay small (and I think it’s time to change that)
I see so many talented professionals struggle to get the recognition they deserve, not because they lack skill or experience, but because they don’t know how to talk about what makes them great. They play it safe, blend in, and let opportunities pass them by—often watching others, sometimes less qualified, get the spotlight instead.
But what if stepping into your story wasn’t just about marketing more and more – but about owning your expertise in a way that attracts the right opportunities, clients, and visibility?
The difference between those who are known and sought-after and those who remain in the background isn’t talent—it’s clarity and confidence in how they tell their story.
Sell what no one else has,
in a way no one else can.
Claiming your lane is about more than just standing out—it’s about stepping fully into who you are, without following the crowd or imitating others.
Instead of trying to fit into someone else’s version of success, this programme helps you define your own. You’ll create a brand that’s rooted in your strengths, your story, and your values. Your uniqueness becomes your greatest advantage, allowing you to attract the right clients, opportunities, and recognition.
When you own your lane, you stop worrying about competition—because no one else can do what you do in the way that you do it.
When you feel confident in your story and points of difference, you:
Feel ease and excitement about sharing your message because it feels true to who you are.
Attract opportunities like speaking gigs, podcast features, and client referrals.
Feel seen, heard, and valued for the unique perspective you bring to your field.
Inspire and empower others with your own story in a way that feels good (not preachy).
Notice that marketing no longer feels like such a chore—it feels like a conversation with people who need your support.
Have a clear framework to position yourself as a leader in a space you know best.
This isn’t about following trends, trying to fit in (no dancing reels here, unless it’s right for you!), or filling in another template download. It’s about creating a timeless, authentic brand that genuinely feels like you.
Introducing: Claim Your Lane
for women who are ready to:
Stop hiding behind generic messaging.
Embrace her story and use it to build an authentic, bold personal brand.
Create a sustainable, values-aligned approach to marketing.
Claim Your Lane is designed to help you:
Gain absolute clarity on what makes you unique.
Build a messaging system that feels effortless and true.
Know what makes you an unignorable choice for aligned clients.
Find the proof points that support your untouchable advantage
Finally feel confident sharing your expertise and showing up as the recognised authority you already are.
You don’t need to justify why you deserve to take up space in your industry
You just need to know how to:
Recognise the parts of your story, experience, knowledge and perspective that set you apart.
Understand the needs, motivations and desires of your audience, and how to best communicate in a way that resonates with them.
Use relatable, humanised story touchpoints to connect with the right people, communicate what makes you great and grow your legacy as a brand.
What they said...
“Monica was a DREAM to work with. I have never been able to express what I do in such a comprehensive and accurate way, until working with Monica. She was spot on with everything and made the process so easy! I genuinely couldn’t stress more how grateful I am to have worked with her. I've never read website copy that was better than what she created for me. I would recommend Monica over and over again (and I have!)” ~ Bailey Rose
I'M MONICA
And I know what it’s like to feel invisible in a sea of experts, to wonder if you should just blend in rather than risk standing out. When I first started building my personal brand, I looked around at what others were doing, trying to follow their lead. But all that did was make me feel more disconnected from my own voice.
The turning point? Realising that the only way to create something meaningful was to stop chasing what others were doing and claim my own lane. Once I focused on my unique story, my strengths, and my perspective, everything changed—clients started finding me, opportunities flowed in, and most importantly, I felt fully aligned with my work.
Now, I help women like you do the same—step into their expertise, craft messaging that feels true, and finally be seen for the value they bring. Let’s make that happen for you.
What you get inside Claim Your Lane
5 in-depth modules with actionable lessons and exercises.
Guidance to create a personalised Brand Kit featuring your messaging architecture and brand messaging guidelines.
A 1:1 coaching session with me to refine your story and strategy.
Audio inspiration and microlessons (because who has time to sit down and watch long slideshow presentations?!)
Drop-in Q&A sessions for additional tailored support and feedback.
Mindset moments to help you overcome wobbles and roadblocks.
THREE amazing guest expert workshops on self-promotion, PR, and identity.
AI prompts to help you pull your ideas together (yes! You can use AI and get good results!)
Bonus resources: Storytelling prompts, extra-for-experts modules, and research templates.
I want you to know exactly what you’re signing up for, so here’s what we’ll cover:
MODULE 1: DEFINING YOUR BRAND IDENTITY
Discover your purpose and values, and let them guide your messaging.
Craft a distinctive brand personality and brand voice that feels authentic and memorable to your audience.
MODULE 2: UNCOVERING (AND SHARING) YOUR STORY
See the significance of your story and identify the most powerful, resonant parts to connect with your audience.
Weave your purpose into a compelling narrative that sets you apart.
Strike the perfect balance between openness and professionalism.
Gain insights and strategies from a guest coach to master your sense of identity and self-belief.
MODULE 3: UNDERSTANDING YOUR AUDIENCE
Tap into the emotions and internal narratives of your ideal clients.
Use customer insights to create impactful messaging.
Master using emotional triggers to build deeper connections with your audience.
MODULE 4: CLAIMING YOUR LANE
Define your unique body of work so you can carve out a distinct space in your market.
Build a messaging architecture that ensures clarity and consistency.
Master self-promotion with actionable strategies from a guest expert.
MODULE 5: BUILDING YOUR CONTENT SYSTEM
Uncover captivating stories in your everyday life to fuel your content.
Master various story formats to maintain variety and engagement.
Confidently pivot or re-emerge with a refreshed approach.
Gain insights into PR and pitching to amplify your visibility from a guest expert.
Meet the guest experts
I am SO excited to offer you access to the incredible insights of these three talented ladies through bonus guest Q&A sessions!
Tracy Manu
Coach & author
Blossom
Natalie Tolhopf
Sales Coach & author
Loren Tomlinson
PR & marketing coach
The Social Collective
What they said...
“Monica, you have this gift of putting concepts that can be difficult or new into structure that when you read it you think 'of course, that all makes sense now'. Thank you for helping me get some of the thoughts, words and concepts out of my head and onto paper in a way that is easy for everyone to understand.” ~ Dr Aimee Davis
Your next move could be a lane-changing one
You’ve spent years building your expertise—now it’s time to claim the recognition you deserve. No more playing small. No more hesitating. Your voice, your story, and your unique perspective are exactly what the world needs.
Before Claim Your Lane:
You feel invisible and unsure how to communicate your value.
You’re hesitant, overwhelmed, and stuck in generic messaging.
You’re playing it safe, blending into the crowd.
After:
You confidently share your story, creating authentic connections.
Your messaging is bold, clear, and aligned with your values.
You’ve carved out a unique space for yourself in your industry.
Opportunities find you because you’re visible and unforgettable.
What they said...
“My digital life before Monica’s magic used to be very different. I always had pretty looking websites but unfortunately there was always a disconnect in messaging. Thanks to her collaborative approach, Monica found a great way to get the words out of my head and put it on my website in a way that clients wanted to see it. As a result, the cost of advertising has massively come down.” ~ Maria Temnyuk
Frequently Asked Questions
Who is this programme for?
This is for self-employed women who want to elevate their personal brand, stand out in their industry, and create compelling content that feels authentic and impactful. I’ve designed this programme to really support service-based brands where you are the face of your business, but if you’re a product-based (or e-com) business and you’d like to join, drop me a message and let’s chat about whether it’s going to be the right fit for you!
Do I need to be active on social media to benefit from this?
No! While social media can be a great tool, this programme is about building a timeless brand and messaging strategy that works across various channels—whether that’s speaking engagements, networking, podcasts, or other platforms.
How much time will I need to commit?
The modules are designed to be digestible and actionable, with much of the content delivered via a private audio platform, because I know that what you don’t have is time to sit and watch long lessons! You can go at your own pace (and listen at a time that works for you), but ideally, setting aside 2-3 hours per week will give you great results.
What if I don’t feel like I have a compelling story?
Everyone has a story worth telling. This programme will help you uncover the most powerful aspects of your journey and position them in a way that resonates with your audience.
Will I have access to you?
I will be sharing content direct with you throughout the programme; much of the course is not pre-recorded. Your registration includes a 1-hour 1:1 session with me to refine your brand story (as I really feel this is so important and will be the foundation for your brand). There will also be drop-in Q&A sessions where you can pick my brain. I’ll be checking in with your progress and asking for feedback throughout the programme, so you’ll always have a chance to let me know how you’re going.
What happens after I finish the programme?
By the end, you’ll have a personalised brand kit and clear messaging to guide a sustainable content strategy. You’ll have prompts for AI and inspiration to keep your content consistent. If you want 1:1 help, I’m here to help you through Copy Clarity sessions or bespoke copywriting projects.
Will I have access to the content forever?
You’ll have an opportunity to download any slides, resources and templates, but the content won’t stay online forever. You’ll get the best results by keeping momentum, but I know life can make it tricky to stay up to date. I’ll give you a heads up before it disappears so you have a chance to get what you need, and I’ll make sure you’ve had more than enough time to work through the programme before you no longer have access.
Do you have a payment plan?
I’ve made sure Claim Your Lane is priced to deliver HEAPS of value while still being really accessible (you get a 1:1 session with me, as well as THREE guest experts), but I know that cashflow can be tricky. I offer a two-part payment plan for those who prefer.
What is the refund policy?
Due to the nature of the content, I won’t be offering any refunds. I want to ensure you get value out of this programme, and will certainly be checking in and getting feedback throughout the modules. If you feel like it hasn’t met your expectations, we can chat directly.
