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Why visibility demands differentiation

Why visibility demands differentiation

February 13th 2025 You’ve heard it a hundred times: just be consistent, just show up, just post more often. But here’s the truth: visibility without differentiation is just noise. And in an online world where every Read more

What 2025 has in store for personal branding

What 2025 has in store for personal branding

January 13th 2025 My clients often tell me they’re super proud of their website copy—their personal brand looks polished in its online home, their story feels authentic, and their messaging captures leads. But Read more

Lessons from 2024: The power of owning your voice

Lessons from 2024: The power of owning your voice

December 13th 2024 A previous client of mine was big on retrospectives; they would hold a retrospective meeting after every project and a retrospective at the end of the year. Watching how they worked, I learnt from th Read more

How to overcome self-doubt and share your voice

How to overcome self-doubt and share your voice

November 11th 2024 When we think of writers' block, we often picture staring at a blank page, waiting for ideas to flow or searching for inspiration. The usual advice is all about generating ideas or finding ways to Read more

How the ‘curse of knowledge’ is sabotaging your marketing

How the ‘curse of knowledge’ is sabotaging your marketing

October 11th 2024 You’re an expert. You know your industry inside and out, and you’re used to navigating complex details every day. But here’s a common trap many experts fall into: the curse of knowledge – a Read more

Creating alignment between brand photography and copy

September 6th 2024 Our brains are primed to process visual information with incredible efficiency. In fact, we can process images 60,000 times faster than text, and 90% of the information our brain consumes is visual. Read more

Add weight to your words: How to be taken seriously, without being serious

Add weight to your words: How to be taken seriously, without being serious

August 8th 2024 If you’ve spoken to me lately, you might know I’m on a bit of a mission to bring some clarity to the term ‘personality’ when it comes to brand voice. You might have been swayed into believing Read more

Introducing Collectively, the podcast

Introducing Collectively, the podcast

August 6th 2024 Introducing... COLLECTIVELY the podcast: Purpose-led business and marketing for ethical entrepreneurs and their teams 🎙️ Collectively is a podcast about building better businesses, and the Read more

Mark My Words is a Sustainable Business Network Impact Investor

Mark My Words is a Sustainable Business Network Impact Investor

July 25th 2024 There is so much happening in the world, to people and to planet, and I've noticed that plenty of people are worried about it, and yet plenty of people are - still - doing nothing about it. Read more